political

Obamacare enrollment drive’s secret weapon: Radio

health33By April 1, 2014 6:01 AMYahoo News

For months, the media story of how President Obama sold Obamacare to America has starred unconventional outlets like Funny or Die, unconventional pitches like this “Mom Jeans” message for Twitter, and unconventional sales reps like Kobe Bryant, Wil Wheaton, or the moms of Jonah Hill and Adam Levine.

But a look inside the Affordable Care Act’s all-out enrollment drive shows that — for all the talk about social media and unorthodox strategies — the Administration relied heavily in the final stretch on a century-old way to reach the public: Radio. More

 

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